Saturday, May 12, 2012

10 Techniques To Building A Better Brand. Are you really listening?

Are you really listening?
Bullet Point Branding | 10 Tips To Building A Better Brand.

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Are you really listening?

So much of Social Media now a days is people telling you to check out this tip or click this link for 5 great tips. Its a lot of do this, then do this, and if you are not doing this then you are not going to accomplish this, blah blah blah blah blah.

As a company or brand you need to be where your clients are. You need to find out where they are talking, what apps or sites they are posting on (hopefully they are on your Social Media sites or blog forums). And you need to LISTEN.


Think of the 80/20 rule and apply it to listening to what your customers are saying. Listen 80% of the time and Talk 20% of the time that way you can hear what they are saying about you, your brand or your product.

Are you doing something exceptionally well? Are you providing an outstanding service. Is your product changing people's lives?

Do you need to beef up positive customer experience reviews? Does your company have ripoff reports against it? Are people dissatisfied with your customer service?

How are you going to reach your existing customers and advocates to ensure the delivery of amazing word of mouth about your brand? ... You LISTEN.

Here are 10 tips to building a better brand, enjoy.

  1. LISTEN! Crowdsourcing involves paying attention to what others are already saying.
  2. Ask a few questions.
  3. Don't be defensive.
  4. Don't be negative. 
  5. Embrace the feedback .
  6. Acknowledge the errors.
  7. Apologize for bad experiences.
  8. Amend your policies and procedures. 
  9. Incorporate your customers messages into your team meetings or stand ups. 
  10. Ask for input from your employees if they are monitoring the Internet. 

The bottom line is you have to open you ears and close your mouth, just for a minute, just to see what you hear. How are you using crowdsourcing techniques to improve your brand? We would love to hear your success stories.

Are you really listening?
BpB | Are you really listening?
Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 
 Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! To see what Bullet Point Branding can do for your business email them at: