Instagram Gets Video | Bullet Point Branding

Instagram Gets Video | BpB Blog

Instagram Steps Into The Video Ring! 

Now you can get 15 seconds of fame.

Well at least Internet fame. Instagram released an update today that allows users to capture and share up-to 15 seconds of video content. This is a move that has been largely anticipated since the explosion of the video app powerhouse Vine stepped onto the social media platform stage.

Instagram gets video just in time for the summer, which will no doubt give the creative arm of the Facebook squad ton's of clips of scantily clad web models pushing various ads and products in new fun viral ways!

Just this month Vine had surpassed Instagram in a few areas one of which being shares on Twitter and downloads on Google Play. This was not going to go unnoticed so it is no surprise that we have a new entry into the video ring with Instagram Video.

Here is the official word from the Instagram.com Blog:

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.

Today, we're thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you'll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You'll also find that we've added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you'll also be able to select your favorite scene from what you've recorded as your cover image so your videos are beautiful even when they're not playing.

We're excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.

So what does this mean for your content? Nothing’s different from photos. We're still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.

We can't wait to see what you’ll create.
Kevin Systrom
Co-founder, Instagram

Check us out on these channels below:

Instagram.com/BryanDangerous

User Name: BryanDangerous

  

Should YouTube be worried? 

Tell us your thoughts below.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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What Is Niche Marketing? | BpB Blog

Babushka Marketing | BpB Blog

What Is Niche Marketing? 

Niche Marketing is basically the process of filing down your target customer base to the most specific detail you can think about.

Niche Marketing = Babushka Marketing

I always refer to Niche Marketing to the dolls that have smaller dolls inside them best known in eastern European customs as "Babushka" dolls. Then my clients look at me like you are probably looking at your computer right now with that cringed up "what the hell" face.

But lets really step inside this comparison for a second.

The Babushka Doll keeps opening up to reveal another similar doll yet smaller and or slightly different. This small change represents another customer problem layer to peel away in your marketing efforts.

Peel Those Layers! | Babushka Marketing

If you really want to effectively market to a hyper specific demographic you need to keep peeling away those layers or opening up that doll. 

Example:

If you sell makeup and you have to compete with L'Oreal and MAC who have billions of dollars to allocate to their marketing budgets and you only have thousands, well I'm not going to say it is going to be impossible to play on their level but it is going to be impossible to play on their level.

This is where Niche Marketing comes into play. The average makeup user is probably going to buy at a big brand department store and not take too many risks with the pallet right? 

So what if you decided to target women who live at the beach or other sun filled locations that are active outdoors and like to have a presence at events which means they would like to be a little bolder with styles and pallets but also need to use SPF for their continuous outdoor life. Maybe they want a tattoo cover up for when they are laying out and taking in some rays?

You could anchor your campaigns around custom blended makeup that you can add additional SPF to as well as matching foundations to skin tones that will be getting darker and or redder over the course of the summer. You might write press releases like " Makeup For Women Who Need A Little More Sun Protection" or something along those lines.

Bottom line is Babushka Marketing is all about finding your demographic and then finding the hyper targeted customer that you can problem solve for. If you have billions to market, go market to everyone (also give me a call) but if you want a starting point to build your client base up from becoming the go to source in your industry, Niche Marketing is for you and we can definitely help you out too.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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How To Provide A 500% ROI With Just One Blog Post! | BpB Blog

How to get big ROI! | BpB Blog

Now that's how to get ROI! 

It is more like a 2500% ROI but no one would believe that from a little old Digital Marketing Agency like Bullet Point Branding!

About 4 months ago Bullet Point Branding wrote an original article for one of its clients All Star Talent, inc. They supply awesome entertainment and acts to festivals and productions all over the country but in May they have 2 huge outdoor "Bike Weeks" right in their own backyard, the fantastic seaside resort town of myrtle Beach SC.

They knew that some of the bigger motorcycle companies would be throwing some over the top events to draw the bikers into their lots and stores so in January they had Bullet Point Branding write them an article and press release titled "Myrtle Beach Bike Week Super Star Stunt Riders BOOKING NOW!" so that by the time the companies where looking for entertainment they would find the world class booking agency's blog post and be able to book top notch talent for their events.

How to get BIG ROI!

Not only did this workout the way it was planned (remember that little old 500% ROI) but it allowed All Star Talent, inc to passively position themselves as a problem solver while they eagerly awaited the start of their busy season (Memorial Day - Labor Day). They book entertainment for all of the major outdoor attractions in Myrtle Beach all summer long and these "Bike Weeks" fall literally right before their big boom in business, so they knew they would not have the time to actively market to the motorcycle companies due to all the last minute needs of their summer clients.

MB Bike Week Entertainment

These problem solving customized blog posts and press releases gave them the presence online needed for when the companies came calling at the last minute for their "Bike Week" events which happened just as planned.

A major motor cycle company called All Star Talent,inc after Googling the term "Myrtle Beach Bike Week Entertainment" and finding their blog post.

The company booked $2500 worth of entertainment from them which they keep $500 or 20% all from a blog post that cost them nothing because of the free trial they were under with us here at Bullet Point Branding (needless to say they ponied up for the full monitoring and content package offered by us).

To see how we calculated this awesome display of forethought and online SEO planning check out our blog post " What is ROI? | How do I calculate ROI? "

How have you provided tremendous ROI for your clients or other customers? Chime in down below in the comments section!

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

Subscribe to our mailing list

   

   

   

   

Social Media Marketing Optimization | Are You Doing It Right? | BpB Blog

BpB | Social Media Marketing Optimization

SMO? It Stands for Social Media Optimization. 

Are you doing it right? Are you doing it at all?

How do you get your customers to find you are you doing target marketing to your customer via Facebook, Twitter, Paperli, Pinterest, Quora, and even Reddit or Digg.

This video is the comprehensive checklist for marketing and building your media base on Social Media or SNS Sites. If your target customers do not know where you are how are you going to be able to help them solve their problems?

Check out this awesome video tutorial from the guys at Sparkah.com on how to get the most out of Social Media Marketing Optimization:

Click here to watch in YouTube: http://www.youtube.com/watch?v=DuajT8uCyks

Let us know what you think in the comments below! Keep it classy!

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver
creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

Subscribe to our mailing list

   

   

   

   

What is ROI? | How Do I Calculate ROI? | Bullet Point Branding

What is ROI? | How do I calculate ROI? | BpB

ROI Means Return On Investment. 

How do I calculate ROI?

When dealing with any marketing you are going to need to know the end result of your efforts.

At the end of the day the big guy in the corner office is going to want a number that indicates how much profit or loss is issued for every dollar spent on a particular campaign.

In this video we will break down exactly what you will need in order to calculate that number and make everyone happy!

Return On Investment.

Here is a great screen shot of a page in the ebook that I learned this formula from. the folks over at Radian6 are pretty savvy, I would highly recommend signing up for their amazing content!

ROI Formula | Page from Radian6 e-book

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!


To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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Twitter Fixed My McProblem | The Birth Of the McWipeOff

Bullet Point Branding | #McWipeoff

The Big McProblem! 

To Be Or Not To Be ... A Squeaky Wheel

OK so in all fairness I complained on Twitter about McDonald's because I know that they have a strong active monitoring presence there with the use of their @Reachout_McD account. 

The fact that they also already follow me gave me fast food street cred as well and it practically guaranteed at the very least a response to my tweet. 

Beads Of Nervous Soda Sweat
Living In Fear
Of The Repercussions | Bullet Point Branding

Which is how it all started out, my local McDonald's down the street giving me the very least, the very least explanation when I ask which sauces they have for their Chicken Nuggets™. 

The very least when practically demanding by largely lettered signage that I have my wallet out and cash slash credit or debit card out and ready to swipe in the 10 feet of curved driveway that exists between the speaker box and the first guard tower (drive-thru window).

And the very least in customer service when they hand me two large overflowing cups of soon to be sticky soda dribbling down the sides of the cups from the lids that are ever so carefully not attached correctly and pop off only to spill more sugary delight all over my cup holders when I manage to set them down.

The Last Very Least!

I guess you can call it the straw that broke the camels back but I just got tired of always having to look like a jerk because I ask the second guard tower worker (drive-thru window) to kindly wipe the sides of my cups before shoving them out the window to become ant magnets in my cars cup holders (google affiliate ad). I was tired of the kiss my ass looks I got from the friendly McTeam members when I had to ask them to provide me with decent customer service by thinking ahead and making sure the robot that made the drink didn't provide any overage down the sides of my beverage container! 

And I was tired of being honked at not by amazingly beautiful soccer moms that can't get enough of my golden locks in the drop off lane at my kids elementary school but rather from the pissed off rednecks revving the Chevy Silverado 2500 Dully fully equipped with a power-stroke engine a 12 inch lift kit, 35 inch mudgrappler tires and one of those outlawed dog ball bag tow bar charms. All because they thought I was making trouble and holding up the line during dinner rush,god forbid I ask for a cup to be dry on the outside and full of liquid on the inside like the Eco friendly Styrofoam manufactures intended!

So I tweeted!

Original Tweet That Started The Boom | Bullet Point Branding

When I got home from my McVoyage last night I consumed the 1500 calories that did not manage to spill all over the floor of my Mini Cooper then went right for justice. 

That's right I tweeted a smart ass comment directly to the McCommunity Manager and then I waited, I waited for the bloating to subside, I waited my blood pressure to stabilize and I waited for a response. 

Naturally I feel asleep waiting because of the carbohydrate crazed coma that had set in from what I believe in scientific terms is called the "Grimus Effect" sooooo....

Help Us Help You

Actual Email To McDonald's | Bullet Point Branding

When I woke I had a notification on my Hootsuite Account (shout out!) it said blah blah thanks for your concerns blah blah I am a standard auto response to disgruntled McCustomers but if you really care go to this link and complain a little more. 

I was more than disappointed at an auto response, no response at all would have been a better avenue. You bet your sweet ass I did. 

Here is a copy of the email I sent, it was the total opposite of a Sour Patch Kid™ first I was sweet, then I was sour!

Should I Wait Some More | Aint Nobody Got Time For That!

Figuring I did my part as a concerned McCitizen of Fast Food Nation, I went about my normal daily routine longing to forget the slippery hands that turned sappy from the sloppy cola mixture I was forced to grab hold of when all of a sudden my phone rang! It was none other than the Guest Services Manager from my local McDonald's WHAT? Carrie was her name and fixing my McProblem was her game! 

She explained to me that she was informed through an email sent from corporate headquarters that I was unhappy about the fact that I was continuously given cups that put me at risk of riding dirty and that she personally penned a memo to be read by team members pre shift about the importance of keeping me sticky free in the 2000 One and Three and that she would be holding the drive-thru team personally accountable for making sure each cup is given the McWipeOff before departing on the long road to Satisfied Customerville USA!

My McFaith Has Been Re Instated!

McDonald's Gets It Right | Bullet Point Branding

To quote Baby's Father in Dirty Dancing the late great Jerry Orbach "When I'm Wrong, I say I'm Wrong". I had to tweet again to let my followers know that with the great power of Social Media Complaining comes the greater power of Social Media Acknowledgement! 

The McEstablishment had restored my faith in business ethics and customer service. My concerns had gone from unnoticed poor procedures to sending a complaint on Twitter to getting a call from my local restaurant telling me they are on it all in less than 24 hours! 

Final Thoughts
So in closing  I say thanks McDonald's, not for making salty food so easy to consume in 8 bites while driving a stick shift in the rain or for ensuring that hundreds of former circus clowns will always have work at Ronald McDonald Foundation meet and greets all across America, but for being one of the best Social Media Monitoring, Customer Service Giving, McProblem Solving Masters in the game right now! 

Thats right ... I'm Still Loving It!

Author Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business visit or email them at: bulletpointbranding.com | info@BulletPointBranding.com

   

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