Instagram Gets Video | Bullet Point Branding

Instagram Gets Video | BpB Blog

Instagram Steps Into The Video Ring! 

Now you can get 15 seconds of fame.

Well at least Internet fame. Instagram released an update today that allows users to capture and share up-to 15 seconds of video content. This is a move that has been largely anticipated since the explosion of the video app powerhouse Vine stepped onto the social media platform stage.

Instagram gets video just in time for the summer, which will no doubt give the creative arm of the Facebook squad ton's of clips of scantily clad web models pushing various ads and products in new fun viral ways!

Just this month Vine had surpassed Instagram in a few areas one of which being shares on Twitter and downloads on Google Play. This was not going to go unnoticed so it is no surprise that we have a new entry into the video ring with Instagram Video.

Here is the official word from the Instagram.com Blog:

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.

Today, we're thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you'll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You'll also find that we've added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you'll also be able to select your favorite scene from what you've recorded as your cover image so your videos are beautiful even when they're not playing.

We're excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.

So what does this mean for your content? Nothing’s different from photos. We're still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.

We can't wait to see what you’ll create.
Kevin Systrom
Co-founder, Instagram

Check us out on these channels below:

Instagram.com/BryanDangerous

User Name: BryanDangerous

  

Should YouTube be worried? 

Tell us your thoughts below.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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What Is Niche Marketing? | BpB Blog

Babushka Marketing | BpB Blog

What Is Niche Marketing? 

Niche Marketing is basically the process of filing down your target customer base to the most specific detail you can think about.

Niche Marketing = Babushka Marketing

I always refer to Niche Marketing to the dolls that have smaller dolls inside them best known in eastern European customs as "Babushka" dolls. Then my clients look at me like you are probably looking at your computer right now with that cringed up "what the hell" face.

But lets really step inside this comparison for a second.

The Babushka Doll keeps opening up to reveal another similar doll yet smaller and or slightly different. This small change represents another customer problem layer to peel away in your marketing efforts.

Peel Those Layers! | Babushka Marketing

If you really want to effectively market to a hyper specific demographic you need to keep peeling away those layers or opening up that doll. 

Example:

If you sell makeup and you have to compete with L'Oreal and MAC who have billions of dollars to allocate to their marketing budgets and you only have thousands, well I'm not going to say it is going to be impossible to play on their level but it is going to be impossible to play on their level.

This is where Niche Marketing comes into play. The average makeup user is probably going to buy at a big brand department store and not take too many risks with the pallet right? 

So what if you decided to target women who live at the beach or other sun filled locations that are active outdoors and like to have a presence at events which means they would like to be a little bolder with styles and pallets but also need to use SPF for their continuous outdoor life. Maybe they want a tattoo cover up for when they are laying out and taking in some rays?

You could anchor your campaigns around custom blended makeup that you can add additional SPF to as well as matching foundations to skin tones that will be getting darker and or redder over the course of the summer. You might write press releases like " Makeup For Women Who Need A Little More Sun Protection" or something along those lines.

Bottom line is Babushka Marketing is all about finding your demographic and then finding the hyper targeted customer that you can problem solve for. If you have billions to market, go market to everyone (also give me a call) but if you want a starting point to build your client base up from becoming the go to source in your industry, Niche Marketing is for you and we can definitely help you out too.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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How To Provide A 500% ROI With Just One Blog Post! | BpB Blog

How to get big ROI! | BpB Blog

Now that's how to get ROI! 

It is more like a 2500% ROI but no one would believe that from a little old Digital Marketing Agency like Bullet Point Branding!

About 4 months ago Bullet Point Branding wrote an original article for one of its clients All Star Talent, inc. They supply awesome entertainment and acts to festivals and productions all over the country but in May they have 2 huge outdoor "Bike Weeks" right in their own backyard, the fantastic seaside resort town of myrtle Beach SC.

They knew that some of the bigger motorcycle companies would be throwing some over the top events to draw the bikers into their lots and stores so in January they had Bullet Point Branding write them an article and press release titled "Myrtle Beach Bike Week Super Star Stunt Riders BOOKING NOW!" so that by the time the companies where looking for entertainment they would find the world class booking agency's blog post and be able to book top notch talent for their events.

How to get BIG ROI!

Not only did this workout the way it was planned (remember that little old 500% ROI) but it allowed All Star Talent, inc to passively position themselves as a problem solver while they eagerly awaited the start of their busy season (Memorial Day - Labor Day). They book entertainment for all of the major outdoor attractions in Myrtle Beach all summer long and these "Bike Weeks" fall literally right before their big boom in business, so they knew they would not have the time to actively market to the motorcycle companies due to all the last minute needs of their summer clients.

MB Bike Week Entertainment

These problem solving customized blog posts and press releases gave them the presence online needed for when the companies came calling at the last minute for their "Bike Week" events which happened just as planned.

A major motor cycle company called All Star Talent,inc after Googling the term "Myrtle Beach Bike Week Entertainment" and finding their blog post.

The company booked $2500 worth of entertainment from them which they keep $500 or 20% all from a blog post that cost them nothing because of the free trial they were under with us here at Bullet Point Branding (needless to say they ponied up for the full monitoring and content package offered by us).

To see how we calculated this awesome display of forethought and online SEO planning check out our blog post " What is ROI? | How do I calculate ROI? "

How have you provided tremendous ROI for your clients or other customers? Chime in down below in the comments section!

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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Social Media Marketing Optimization | Are You Doing It Right? | BpB Blog

BpB | Social Media Marketing Optimization

SMO? It Stands for Social Media Optimization. 

Are you doing it right? Are you doing it at all?

How do you get your customers to find you are you doing target marketing to your customer via Facebook, Twitter, Paperli, Pinterest, Quora, and even Reddit or Digg.

This video is the comprehensive checklist for marketing and building your media base on Social Media or SNS Sites. If your target customers do not know where you are how are you going to be able to help them solve their problems?

Check out this awesome video tutorial from the guys at Sparkah.com on how to get the most out of Social Media Marketing Optimization:

Click here to watch in YouTube: http://www.youtube.com/watch?v=DuajT8uCyks

Let us know what you think in the comments below! Keep it classy!

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver
creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

Subscribe to our mailing list

   

   

   

   

What is ROI? | How Do I Calculate ROI? | Bullet Point Branding

What is ROI? | How do I calculate ROI? | BpB

ROI Means Return On Investment. 

How do I calculate ROI?

When dealing with any marketing you are going to need to know the end result of your efforts.

At the end of the day the big guy in the corner office is going to want a number that indicates how much profit or loss is issued for every dollar spent on a particular campaign.

In this video we will break down exactly what you will need in order to calculate that number and make everyone happy!

Return On Investment.

Here is a great screen shot of a page in the ebook that I learned this formula from. the folks over at Radian6 are pretty savvy, I would highly recommend signing up for their amazing content!

ROI Formula | Page from Radian6 e-book

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!


To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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