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Tuesday, July 28, 2015

5 Tips On How To Write Great Facebook Posts | Bullet Point Branding

Bullet Point Branding


Great Facebook Posts

The best Facebook posts are usually measured by vanity. For people to think the Facebook post is great they look at the numbers for the following: Likes, Shares, & Views.These are not the only factors that go into a great Facebook post but lets start with them and see how you can actually achieve some truly great engagement.

5 Tips On How To Write Great Facebook Posts:

-Tip 1- Provide valuable info. 

People engage alot more with posts that have information they find valuable so give great content.

-Tip 2- Provide a link. 

Facebook has amazing power as a lead generator but you have to give your audience a place to go so you can harvest their info or continue the conversation.

-Tip 3- Use a photo. 

Facebook posts that use a photo have the highest engagements. I recommend using Canva.com they have amazing templates and its all plug and play. If you opt to do use something else just remember the best size for a Facebook post photo is 800 x 600 pixels.

-Tip 4- Engage with your community. 

If you are going to post then you have to continue to monitor and interact with your audience. Businesses that interact with their customers on Social Media usually see customers spending 20-40% more with them.

-Tip 5- Think mobile. 

It is no secret that mobile is forging stronger into the future everyday. 78% of all Facebook usage in the US is from mobile. You have start optimizing your posts for the mobile platform.


Your fans, customers and or clients want your valuable information. Remember these 5 tips and your Facebook posts will be getting lots of great engagement. Social media is a conversation so treat it like a friendship and watch your business grow!


Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

Sunday, July 26, 2015

Targeting every stage of the buying cycle 3 Quick Tips | Facebook For Business | Bullet Point Branding

Bullet Point Branding The buying cycle. 

It is an emotional, sometimes irrational space that can be extremely lucrative or a complete misfire.

When you think of the buying cycle online most people think of one and done, we got someone to buy something, YAY! The smart marketers like the fine folks over at Facebook know that a single purchase is only the tip of the iceberg.

Check out this article that has been re-blogged to help you wrap your brain around the process of maximizing the buying cycle using Facebook's powerful tools.

(Click the link below for the original article)


Are you targeting every stage of the buying cycle? 


1. Find new customers -with link ads
Companies drive traffic from Facebook to specific product pages on their website using link ads.

2. Re-target website visitors -with Website Custom Audiences
They then follow up by serving ads for products those people have viewed or added to their shopping carts.

3. Track purchases -with conversion tracking
A conversion pixel tracks the number of purchases coming from Facebook, so they can optimize ad spend and ROI.

See how you have been missing the other key steps in the buying cycle? If you are in need of some creative Facebook ads done for you and or Re-targeting & Conversion Tracking, give Bullet Point Branding a shout today!



Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

Wednesday, September 18, 2013

Digital Marketing Event Gets Gnarly In SoCal | Interactivity Digital | #IDSoCal

#IDSoCal 2013
Interactivity Digital #IDSoCal

Let's Get Digital! 

#IDSoCal 2013 




Interactivity Digital is heading to San Diego, CA to throw another epic digital marketing event December 3-4, 2013!


Earlier this year in sunny Miami, FL the fine folks at Interactivity Digital put on an awe inspiring line up of some of the biggest and best social media, digital marketing and SEO speakers in the game right now. This December they are upping the ante with a lineup of digital marketing industry giants that are gonna blow your socks off!

This is another intimate event for digital marketers to come and engage with top notch speakers as well as their industry peers.


#IDSoCal Will Be An Intimate, Two-Day Event With A Limited Number Of Tickets (150) Available.

While the full agenda for this event has yet to be announced, ID Owner/CEO Gary Henderson has promised a full slate of top-notch presenters delivering industry insight on a variety of topics including search engine optimization, paid search, social media, email marketing, conversion rate optimization, content marketing and analytics.

{Just a few speakers set to drop some knowledge on ya are: Peter Shankman-Founder of HARO, Simon Heseltine-From The Huffington Post, and William Sears-Disney Interactive}


Check out this quick mash up from the South Beach Event earlier this year!


Tickets for #IDSoCal are now on sale starting at $997 each, and will include access to all conference sessions, meals and snacks for both days, and open-bar VIP networking events.


Don't miss your chance to attend the industry’s top boutique conference!

Oh yeah, its all happening at one of the most off the chain venues on the planet ... The Hard Rock Hotel and Casino!

#IDSoCal 2013
#IDSoCal 2013 Venue

For all the info you'll ever need about this gnarly December Southern California Digital Marketing Event click here for the one sheet PDF.




BPB
Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

Thursday, June 20, 2013

Instagram Gets Video | Bullet Point Branding

Instavideo
Instagram Gets Video | BpB Blog

Instagram Steps Into The Video Ring! 


Now you can get 15 seconds of fame.

Well at least Internet fame. Instagram released an update today that allows users to capture and share up-to 15 seconds of video content. This is a move that has been largely anticipated since the explosion of the video app powerhouse Vine stepped onto the social media platform stage.

Instagram gets video just in time for the summer, which will no doubt give the creative arm of the Facebook squad ton's of clips of scantily clad web models pushing various ads and products in new fun viral ways!

Just this month Vine had surpassed Instagram in a few areas one of which being shares on Twitter and downloads on Google Play. This was not going to go unnoticed so it is no surprise that we have a new entry into the video ring with Instagram Video.



Here is the official word from the Instagram.com Blog:

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.
Today, we're thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you'll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
You'll also find that we've added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you'll also be able to select your favorite scene from what you've recorded as your cover image so your videos are beautiful even when they're not playing.
We're excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.
So what does this mean for your content? Nothing’s different from photos. We're still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.

We can't wait to see what you’ll create.
Kevin Systrom
Co-founder, Instagram

Check us out on these channels below:

Instagram.com/BryanDangerous
User Name: BryanDangerous
  

Should YouTube be worried? Tell us your thoughts below.




Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 


To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

Thursday, May 30, 2013

What Is Niche Marketing? | BpB Blog

Babushka Marketing | BpB Blog

What Is Niche Marketing? 

Niche Marketing is basically the process of filing down your target customer base to the most specific detail you can think about.

Niche Marketing = Babushka Marketing

I always refer to Niche Marketing to the dolls that have smaller dolls inside them best known in eastern European customs as "Babushka" dolls. Then my clients look at me like you are probably looking at your computer right now with that cringed up "what the hell" face.

But lets really step inside this comparison for a second.

The Babushka Doll keeps opening up to reveal another similar doll yet smaller and or slightly different. This small change represents another customer problem layer to peel away in your marketing efforts.

Babushka Marketing
Peel Those Layers! | Babushka Marketing
If you really want to effectively market to a hyper specific demographic you need to keep peeling away those layers or opening up that doll. 

Example:
If you sell makeup and you have to compete with L'Oreal and MAC who have billions of dollars to allocate to their marketing budgets and you only have thousands, well I'm not going to say it is going to be impossible to play on their level but it is going to be impossible to play on their level.

This is where Niche Marketing comes into play. The average makeup user is probably going to buy at a big brand department store and not take too many risks with the pallet right? 

So what if you decided to target women who live at the beach or other sun filled locations that are active outdoors and like to have a presence at events which means they would like to be a little bolder with styles and pallets but also need to use SPF for their continuous outdoor life. Maybe they want a tattoo cover up for when they are laying out and taking in some rays?

You could anchor your campaigns around custom blended makeup that you can add additional SPF to as well as matching foundations to skin tones that will be getting darker and or redder over the course of the summer. You might write press releases like " Makeup For Women Who Need A Little More Sun Protection" or something along those lines.

Bottom line is Babushka Marketing is all about finding your demographic and then finding the hyper targeted customer that you can problem solve for. If you have billions to market, go market to everyone (also give me a call) but if you want a starting point to build your client base up from becoming the go to source in your industry, Niche Marketing is for you and we can definitely help you out too.



Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com








Wednesday, May 29, 2013

Will You Lose Your Job To Technology? | Infographic | BpB Blog

Robo You? | BpB

Will You Lose Your Job To Technology? 


| Infographic |

When I think of robots the image of huge carlines in Detroit come to mind. I think of the vacuuming robot Roomba. I even think about that awesome style of pop and lock dance that everyone always screams "do the robot!"

But my friends over at Staff.com think about robots a little differently in this article / infographic they depict a very real reason to panic ... if you have one of the following jobs that is.

The 20th century saw a massive loss of jobs in factories as machines replaced humans. The US economy moved to “services” and everyone was happy! Of course service jobs are not going to be replaced by machines are they? Think again.
Now, with the advent of automation and artificial intelligence, more jobs will become obsolete.
Interested to see what will be the best jobs for the future?
Not the ones on this infographic! (click the pic for original image)

killed by tech



Are you concerned? Give us a shout below to tell us what keeps you up at night?




Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com





Friday, May 24, 2013

How To Provide A 500% ROI With Just One Blog Post! | BpB Blog

ROI
How to get big ROI! | BpB Blog

Now that's how to get ROI! 


It is more like a 2500% ROI but no one would believe that from a little old Digital Marketing Agency like Bullet Point Branding!

About 4 months ago Bullet Point Branding wrote an original article for one of its clients All Star Talent, inc. They supply awesome entertainment and acts to festivals and productions all over the country but in May they have 2 huge outdoor "Bike Weeks" right in their own backyard, the fantastic seaside resort town of myrtle Beach SC.

They knew that some of the bigger motorcycle companies would be throwing some over the top events to draw the bikers into their lots and stores so in January they had Bullet Point Branding write them an article and press release titled "Myrtle Beach Bike Week Super Star Stunt Riders BOOKING NOW!" so that by the time the companies where looking for entertainment they would find the world class booking agency's blog post and be able to book top notch talent for their events.

How to get BIG ROI!

Not only did this workout the way it was planned (remember that little old 500% ROI) but it allowed All Star Talent, inc to passively position themselves as a problem solver while they eagerly awaited the start of their busy season (Memorial Day - Labor Day). They book entertainment for all of the major outdoor attractions in Myrtle Beach all summer long and these "Bike Weeks" fall literally right before their big boom in business, so they knew they would not have the time to actively market to the motorcycle companies due to all the last minute needs of their summer clients.

MB Bike Week Entertainment
These problem solving customized blog posts and press releases gave them the presence online needed for when the companies came calling at the last minute for their "Bike Week" events which happened just as planned.

A major motor cycle company called All Star Talent,inc after Googling the term "Myrtle Beach Bike Week Entertainment" and finding their blog post.

The company booked $2500 worth of entertainment from them which they keep $500 or 20% all from a blog post that cost them nothing because of the free trial they were under with us here at Bullet Point Branding (needless to say they ponied up for the full monitoring and content package offered by us).

To see how we calculated this awesome display of forethought and online SEO planning check out our blog post " What is ROI? | How do I calculate ROI? "

How have you provided tremendous ROI for your clients or other customers? Chime in down below in the comments section!




Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 



To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com