What Does A Digital Marketer Do? | Bullet Point Branding

What Does A Digital Marketer Do? | BpB

What Does A Digital Marketer Do?

This seems to be a question I get all the time from people that do not really understand what digital marketers do. My clients know for sure because they reap the benefits of my services everyday. The best way to describe the seemingly unending list of tasks that digital marketers do would be to just list what I do for my clients each day in a series of blog posts.

Digital Marketing:

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. 

*** according to Wikipedia***

Do digital marketers just chat online all day?

Bullet Point Branding | Online Messaging

In the first hour of work I usually go through 2-3 20 to 30 minute Facetime or Skype calls with any client that needs a little clarity on our direction or if they have a big project in the works we usually chat daily.

One of my clients requires a daily talk that usually sets the tone for what they want to accomplish with the day's schedule. That client is very hands on and involved in every step, not all clients want that level of intimacy with the breakdowns.

Once I have a general outline for any new ideas or directions that my clients want to go I begin the planning/scheduling/posting of the daily Social Media activity. This almost always varies and can be hyper-focused on in another blog post at at later date but for now I'll write about what my current clients require.

So Me Re Ma

Bullet Point Branding | Social Media Marketing

That is the shorthand reminder that I have on the top of all my todo lists. It stands for Social Media & Relationship Management. When I schedule filler content that is relevant to whatever industry a client is in I use Buffer, and these posts are always relevant to what my client's fans or customers want to see or read but these are generally not customized or personalized. 

The content that is not considered filler and would be more along the lines of customized would be inside the company culture pictures or videos. Funny meme's made to entertain a specific group of followers are a custom creation. Anything specifically speaking to the end user from the client would have a personalized feel and therefore would require a bit more creating and planning, it might make it into the Buffer content feed if it was produced early enough to be scheduled but if not it would be posted in real time.

Then there is blogging. Digital Marketers seem to have to blog all the time (at this current moment I am actually blogging about blogging, ugh). Blogs have tremendous power as far as SEO goes, once Google starts indexing your content the sky is the limit, well as long as it is optimized that is. Optimizing content is paying attention to all the ways that content is going to be found and or used and then maximizing the possibility of that actually happening.

Is That All?

Bullet Point Branding | Email Marketing

Of course that is not all that a Digital Marketer does all day, they are also the primary force behind your online strategy. How are your relevant digital marketing tactics going to attract new quality customers or fans to your online presence and ultimately take action? 

Well Digital Marketers know how to develop a plan to carry users from point A to point B all the while associating your brand and your content with value and so that your customers stay engaged and ready to pull the trigger on whatever you have lead them to.

Stay tuned for Part Two of this blog post where we dive into the process of automation and going from cold ad to multiple buyer all through the help of advertising and email funnels!

Chime in below with your thoughts and tips, but keep it classy.

---

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

10 Types Of Social Media Posts You Can Start Using Right NOW! | Bullet Point Branding

10 Types Of Social Media Posts You Can Start Using Right NOW! | Bullet Point Branding

10 types of social media posts you can start using right now!

When it comes to social media marketing everybody has a different technique every agency offers different tips but the most important part of social media marketing is making sure your content delivers value and that it is relevant. 

10 types of social media posts will only cover about a week and a half for you so look for a link at the bottom of this blog post to download "31 Types of Social Media Posts That You Can Start Using Right Now" which will help you schedule and plan tons of content for your social media posts or for all of your clients social media posts.

To get us started you will find 10 types of social media posts you can start using right now:

1. Inspirational image quote

So much of the viral and shareable content on social media these days happens in the form of an image or a high quality graphic. 

Using an inspirational image and an awesome quote is a great way to reach users and increase the chance of your content being shared.

2. Personal image (you / your product)

If you are managing a campaign on social media for a client or even yourself the people you are trying to reach are going to feel more comfortable interacting, buying, and sharing your ideas and products if there's a face behind the brand. 

It is smart marketing to add a personal touch and get your prospects used to seeing your image. 

3. Promote your website

Promoting your website or whatever link that you want to drive people to is great for a daily social media post. It might reach people that are otherwise would not be finding your site through other search methods.

4. Freebie (download / printable)

Freebies whether it's a download of a list of ideas to help you with your social media posts, or a printable infographic that is industry specific are all good lead magnets. 

Lead generation and social media go hand in hand one maximizes the benefits of the other and vice versa. 

5. Short video

Video is being uploaded at alarming rates. It is driving engagement and promoting brand awareness and dramatically increasing the chance of developing relationships with future clients and prospects. 

6. Share a valuable tip

You are the expert in your niche or in your industry people are coming to your posts for valuable information when you share a tip with them they are more likely to come back when they are ready to buy or have more questions. 

Sharing a tip increases the authenticity of your brand and positions you as an industry leader.

7. Long post (story / article or blog post)

Long stories and posts whether it's an article, an eBook, a white paper, or a blog post offer tremendous value. They give more substance to users looking for a little more in depth knowledge of whatever industry you might be in. 

Cross-platform marketing your blog for instance also helps and is awesome for organic SEO.

8. Answer a FAQ

Every company should be keeping a list of frequently asked questions. Every time somebody calls your customer service line and asks how to do this or where can I find that, are all chances to add tons of value to your brand by setting up pieces of content that specifically answer these frequently asked questions.

9. Ask a question

Also realize that social media has the keyword social in it. Social people ask and answer questions. Social people want engagement and interaction. 

When you ask a question you are setting yourself up to engage with your users, clients, and prospects. 






Interaction will separate you from your competition.

10. Behind the scenes

Everybody is always curious about the man behind the curtain. Give your community and your tribes a look behind the scenes so they know what it's really like to work with you. 

Give me more!

No one is ever satisfied with only 10 of something. Below is a link to download the full list of "31 Social Media Posts That You Can Start Using Right Now" follow the link over to our website enter your email and click the link in the welcome post to download the PDF. 

We hope that this list has sparked some creativity inside of you and that you chime in with your own ideas for awesome social media posts. Comment below if you want to contribute.

Get the full list here!

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

    

Subscribe to our mailing list

   

   

   

   

What is ROI? | How Do I Calculate ROI? | Bullet Point Branding

What is ROI? | How do I calculate ROI? | BpB

ROI Means Return On Investment. 

How do I calculate ROI?

When dealing with any marketing you are going to need to know the end result of your efforts.

At the end of the day the big guy in the corner office is going to want a number that indicates how much profit or loss is issued for every dollar spent on a particular campaign.

In this video we will break down exactly what you will need in order to calculate that number and make everyone happy!

Return On Investment.

Here is a great screen shot of a page in the ebook that I learned this formula from. the folks over at Radian6 are pretty savvy, I would highly recommend signing up for their amazing content!

ROI Formula | Page from Radian6 e-book

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!


To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

Subscribe to our mailing list

   

   

   

   

Making it Creative! | Bullet Point Branding

Making it Creative! | Bullet Point Branding

Making it Creative

A few weeks back we offered up some easy ways to make your content stand out and insure it is retained with our: 3 Ways to Create Successful Content post. So today we wanted to dive deeper into what makes information "Creative"?

When approaching anything Social Media these days you are always geared toward one thing, going viral. You might be thinking nah I just want to reach my audience and have them buy my product. Or you might say I am just looking to increase my fans or likes but I don't need millions of hits. Well um don't look now but that is what going viral is all about!

The ultimate goal is to get shared, and get shared a lot! What is the best way to help you go viral? Making your content "CREATIVE"!! 

Being creative separates your brand from just another article producing company. Being creative allows you to have fun with your methods of delivery and really utilize all sorts of different techniques and platforms.

Here are a few awesome ways to make your content CREATIVE:

Use emotion - making people laugh, cry, get angry, and inspired will absolutely increase sharing potential.

Use different platforms - podcasts, videos, INFOGRAPHICS, eBooks, webinars, and photos.

Go Guerrilla - have an event and use a flash mob, have someone popping out of a trash can scaring people at a luncheon, crash tailgating events with a stilt character just get it on video and turn it into gold.

What are ways you have used to be creative and have given you success?

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

   

Subscribe to our mailing list

   

   

   

   

6 Quick Tips To Jump Start Your Brand's Social Media Campaign | Bullet Point Branding

6 Tips To Jump Start Your Brand's Social Media Campaign

6 Tips To Jump Start Your Brand's Social Media Campaign

Whether you are an in-house Social Media Manager for your company or a Social Media Solutions Consultant freelancing out to multiple companies, one thing remains the same ... you have to have a strategy for your social media campaign!

Everybody has different opinions on where to start and how to approach the Social Media Campaign and that is fine it does not matter where or how you start. What matters is that you start ... NOW!

So here are Bullet Point Branding Group's basic Social Media Campaign steps there are 6 of them. They are listed in the chronological order the way we perform them.



1. Assess what has been done already.

• Does the company have social media accounts in place? Are they set up to convey a uniform brand awareness approach? Are they on the right social media sites (the one's that there target audience are on)?

2. Take a peek at what the competition is doing.

• Research what social media sites the competition are on or not on. Monitor the industry specific keywords ( use sites like Hootsuite or Radian6 ) along with the competition's name and see if there are complaints or compliments. See how you can do things better and more authentic.

3. Set goals.

• Some of you might be thinking that this should be step #1 and that is fine if you want to do it first this is not the Social Media Campaign Bible (we do our homework first). When ever you do this step make sure the goals are specific and clear. 

• Do you just want better brand awareness? Do you want to increase customer acquisition? Do you want to engage your community and increase customer retention? Do you want more e-commerce transactions? The list goes on and on just be specific and clear.

4. Develop creative, engaging content to be distributed through the correct social media platforms.

• Ex. if your company is a resort destination and no one is monitoring Trip Advisor that is a problem! Make sure your promoting through cross platform marketing as well to help solidify your presence on your social media channels.

5. Execute the strategy and make sure you are constantly tweaking and adjusting your material.

• Use crowd sourcing techniques to see what your audience and customers are saying, what they care about and what they do not care care about.

6. Monitor and report on your ROI (Return On Investment).

• The sites mentioned above (  Hootsuite or Radian6 ) make life so much easier. Create reports and spreadsheets to help you stay organized and informed.

Just remember a Social Media Campaign is a constant work in progress. Techniques change when new productivity applications are updated. When technology evolves and makes monitoring easier you have to adapt and go along for the ride. It doe not matter how you start but start NOW! 

Keep learning through all of the new eBooks and video tutorials available and you will keep your company's brand light years ahead of the competition! If you have any other steps or comments/questions I would love to hear them.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

   

Subscribe to our mailing list