|Making it Connect | Bullet Point Branding|
Do you have Triple A for your Brand?
Regardless of what anyone says the bottom line is this:
"Marketing is about Connection".
If you can connect to your consumers at a personal level you will have their attention for a long time. Marketing should be geared towards your customers emotions, their needs will never trump their wants so what better way to engage them than through connection?
In social media connecting is all about being present and authentic in your campaigns. Social media has made it possible for people to express whats on their minds the minute they think about it. Your customers or prospects have the ability to start an online discussion about the likes and dislikes of your company or product. You need to be monitoring the web for specific keywords and phrases that allow you to diffuse or capitalize on the situation at hand.
If the conversation is good you want to capture that excitement and use it in promotions and testimonials. You want to engage your patrons through immediate thankfulness ( is that a word? ) and appreciation. It shows your community that you are listening to them and value their opinions. You can also find out the things you are doing right and keep going down those paths.
If the discussions are negative you want to be able to fix the situation as soon as it happens to avoid further damage to your brand. Here at Bullet Point Branding we have a protocol we use when monitoring a company online and we come across a potentially negative comment or post:
We Acknowledge, Apologize, and Amend.
The exact policy is preset with the company at the beginning of our relationship but those three actions are vital to keeping your customers satisfied. We call them the "Triple A's of Engagement" you can call them what you want just make sure you are using them!
When you connect with your audience it solidifies your bond with them. You gain their trust, you make lifelong relationships, and you ultimately become more profitable. Connection is much more than pushing a message out there and hoping it sticks. Connection is about listening to your prospects and learning as much as you can about your customers.
How are you connecting with your audience?
Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!
To see what Bullet Point Branding can do for your business visit / email them at:BulletPointBranding.com | info@BulletPointBranding.com