More than 100M hours of how-to content have been watched in North America so far this year.
For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task. See how brands like Home Depot and M·A·C are using mobile video to reach people in these 'I-want-to-do' micro-moments.
- From Bullet Point Branding -
As a single dad I know I have searched up tons of "How To" parenting videos on You Tube. As a Digital Marketer I have searched up my fair share of "How To" software and marketing videos as well.
Its like my college or my official continuing education sessions that are free and delivered by a push of a button. "How To" searches seem to be growing at a furious pace which is great news for DIY'ers and bad news for Institutions of Higher Learning.
"How To" videos are also a great way to increase your brand's authority on a subject. Here are 3 tips on "How To" capitalize on this ever growing content resource.
- Keep a list of all the questions that clients, customers or anyone else ask you or your company when they call customer service.
- Find out when people tend to search for answers to questions about your products or services the most, like times of day, month or year.
- Make your videos easy to find by adding descriptive titles, details, and relevant tags to each video.
If you keep these 3 tips in mind when producing "How To" videos for your products or business you will be offering great content to your customers, answering their questions and gaining amazing SEO all at one time. Keep the content relevant and keep engaging your audience!
Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!
To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com
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