What Does A Digital Marketer Do? | Bullet Point Branding

What Does A Digital Marketer Do? | BpB

What Does A Digital Marketer Do?

This seems to be a question I get all the time from people that do not really understand what digital marketers do. My clients know for sure because they reap the benefits of my services everyday. The best way to describe the seemingly unending list of tasks that digital marketers do would be to just list what I do for my clients each day in a series of blog posts.

Digital Marketing:

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. 

*** according to Wikipedia***

Do digital marketers just chat online all day?

Bullet Point Branding | Online Messaging

In the first hour of work I usually go through 2-3 20 to 30 minute Facetime or Skype calls with any client that needs a little clarity on our direction or if they have a big project in the works we usually chat daily.

One of my clients requires a daily talk that usually sets the tone for what they want to accomplish with the day's schedule. That client is very hands on and involved in every step, not all clients want that level of intimacy with the breakdowns.

Once I have a general outline for any new ideas or directions that my clients want to go I begin the planning/scheduling/posting of the daily Social Media activity. This almost always varies and can be hyper-focused on in another blog post at at later date but for now I'll write about what my current clients require.

So Me Re Ma

Bullet Point Branding | Social Media Marketing

That is the shorthand reminder that I have on the top of all my todo lists. It stands for Social Media & Relationship Management. When I schedule filler content that is relevant to whatever industry a client is in I use Buffer, and these posts are always relevant to what my client's fans or customers want to see or read but these are generally not customized or personalized. 

The content that is not considered filler and would be more along the lines of customized would be inside the company culture pictures or videos. Funny meme's made to entertain a specific group of followers are a custom creation. Anything specifically speaking to the end user from the client would have a personalized feel and therefore would require a bit more creating and planning, it might make it into the Buffer content feed if it was produced early enough to be scheduled but if not it would be posted in real time.

Then there is blogging. Digital Marketers seem to have to blog all the time (at this current moment I am actually blogging about blogging, ugh). Blogs have tremendous power as far as SEO goes, once Google starts indexing your content the sky is the limit, well as long as it is optimized that is. Optimizing content is paying attention to all the ways that content is going to be found and or used and then maximizing the possibility of that actually happening.

Is That All?

Bullet Point Branding | Email Marketing

Of course that is not all that a Digital Marketer does all day, they are also the primary force behind your online strategy. How are your relevant digital marketing tactics going to attract new quality customers or fans to your online presence and ultimately take action? 

Well Digital Marketers know how to develop a plan to carry users from point A to point B all the while associating your brand and your content with value and so that your customers stay engaged and ready to pull the trigger on whatever you have lead them to.

Stay tuned for Part Two of this blog post where we dive into the process of automation and going from cold ad to multiple buyer all through the help of advertising and email funnels!

Chime in below with your thoughts and tips, but keep it classy.

---

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

Twitter Fixed My McProblem | The Birth Of the McWipeOff

Bullet Point Branding | #McWipeoff

The Big McProblem! 

To Be Or Not To Be ... A Squeaky Wheel

OK so in all fairness I complained on Twitter about McDonald's because I know that they have a strong active monitoring presence there with the use of their @Reachout_McD account. 

The fact that they also already follow me gave me fast food street cred as well and it practically guaranteed at the very least a response to my tweet. 

Beads Of Nervous Soda Sweat
Living In Fear
Of The Repercussions | Bullet Point Branding

Which is how it all started out, my local McDonald's down the street giving me the very least, the very least explanation when I ask which sauces they have for their Chicken Nuggets™. 

The very least when practically demanding by largely lettered signage that I have my wallet out and cash slash credit or debit card out and ready to swipe in the 10 feet of curved driveway that exists between the speaker box and the first guard tower (drive-thru window).

And the very least in customer service when they hand me two large overflowing cups of soon to be sticky soda dribbling down the sides of the cups from the lids that are ever so carefully not attached correctly and pop off only to spill more sugary delight all over my cup holders when I manage to set them down.

The Last Very Least!

I guess you can call it the straw that broke the camels back but I just got tired of always having to look like a jerk because I ask the second guard tower worker (drive-thru window) to kindly wipe the sides of my cups before shoving them out the window to become ant magnets in my cars cup holders (google affiliate ad). I was tired of the kiss my ass looks I got from the friendly McTeam members when I had to ask them to provide me with decent customer service by thinking ahead and making sure the robot that made the drink didn't provide any overage down the sides of my beverage container! 

And I was tired of being honked at not by amazingly beautiful soccer moms that can't get enough of my golden locks in the drop off lane at my kids elementary school but rather from the pissed off rednecks revving the Chevy Silverado 2500 Dully fully equipped with a power-stroke engine a 12 inch lift kit, 35 inch mudgrappler tires and one of those outlawed dog ball bag tow bar charms. All because they thought I was making trouble and holding up the line during dinner rush,god forbid I ask for a cup to be dry on the outside and full of liquid on the inside like the Eco friendly Styrofoam manufactures intended!

So I tweeted!

Original Tweet That Started The Boom | Bullet Point Branding

When I got home from my McVoyage last night I consumed the 1500 calories that did not manage to spill all over the floor of my Mini Cooper then went right for justice. 

That's right I tweeted a smart ass comment directly to the McCommunity Manager and then I waited, I waited for the bloating to subside, I waited my blood pressure to stabilize and I waited for a response. 

Naturally I feel asleep waiting because of the carbohydrate crazed coma that had set in from what I believe in scientific terms is called the "Grimus Effect" sooooo....

Help Us Help You

Actual Email To McDonald's | Bullet Point Branding

When I woke I had a notification on my Hootsuite Account (shout out!) it said blah blah thanks for your concerns blah blah I am a standard auto response to disgruntled McCustomers but if you really care go to this link and complain a little more. 

I was more than disappointed at an auto response, no response at all would have been a better avenue. You bet your sweet ass I did. 

Here is a copy of the email I sent, it was the total opposite of a Sour Patch Kid™ first I was sweet, then I was sour!

Should I Wait Some More | Aint Nobody Got Time For That!

Figuring I did my part as a concerned McCitizen of Fast Food Nation, I went about my normal daily routine longing to forget the slippery hands that turned sappy from the sloppy cola mixture I was forced to grab hold of when all of a sudden my phone rang! It was none other than the Guest Services Manager from my local McDonald's WHAT? Carrie was her name and fixing my McProblem was her game! 

She explained to me that she was informed through an email sent from corporate headquarters that I was unhappy about the fact that I was continuously given cups that put me at risk of riding dirty and that she personally penned a memo to be read by team members pre shift about the importance of keeping me sticky free in the 2000 One and Three and that she would be holding the drive-thru team personally accountable for making sure each cup is given the McWipeOff before departing on the long road to Satisfied Customerville USA!

My McFaith Has Been Re Instated!

McDonald's Gets It Right | Bullet Point Branding

To quote Baby's Father in Dirty Dancing the late great Jerry Orbach "When I'm Wrong, I say I'm Wrong". I had to tweet again to let my followers know that with the great power of Social Media Complaining comes the greater power of Social Media Acknowledgement! 

The McEstablishment had restored my faith in business ethics and customer service. My concerns had gone from unnoticed poor procedures to sending a complaint on Twitter to getting a call from my local restaurant telling me they are on it all in less than 24 hours! 

Final Thoughts
So in closing  I say thanks McDonald's, not for making salty food so easy to consume in 8 bites while driving a stick shift in the rain or for ensuring that hundreds of former circus clowns will always have work at Ronald McDonald Foundation meet and greets all across America, but for being one of the best Social Media Monitoring, Customer Service Giving, McProblem Solving Masters in the game right now! 

Thats right ... I'm Still Loving It!

Author Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business visit or email them at: bulletpointbranding.com | info@BulletPointBranding.com

   

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Making it Connect | Bullet Point Branding

Making it Connect | Bullet Point Branding

Do you have Triple A for your Brand?

A few weeks back we offered up some easy ways to make your content stand out and insure it is retained with our: 3 Ways to Create Successful Content  post. So today we wanted to dive deeper into our last tactic, what makes information "Connect"?

Regardless of what anyone says the bottom line is this: 

"Marketing is about Connection". 

If you can connect to your consumers at a personal level you will have their attention for a long time. Marketing should be geared towards your customers emotions, their needs will never trump their wants so what better way to engage them than through connection?

In social media connecting is all about being present and authentic in your campaigns. Social media has made it possible for people to express whats on their minds the minute they think about it. Your customers or prospects have the ability to start an online discussion about the likes and dislikes of your company or product. You need to be monitoring the web for specific keywords and phrases that allow you to diffuse or capitalize on the situation at hand.

If the conversation is good you want to capture that excitement and use it in promotions and testimonials. You want to engage your patrons through immediate thankfulness ( is that a word? ) and appreciation. It shows your community that you are listening to them and value their opinions. You can also find out the things you are doing right and keep going down those paths.

If the discussions are negative you want to be able to fix the situation as soon as it happens to avoid further damage to your brand. Here at Bullet Point Branding we have a protocol we use when monitoring a company online and we come across a potentially negative comment or post:

We Acknowledge, Apologize, and Amend. 

The exact policy is preset with the company at the beginning of our relationship but those three actions are vital to keeping your customers satisfied. We call them the "Triple A's of Engagement" you can call them what you want just make sure you are using them!

When you connect with your audience it solidifies your bond with them. You gain their trust, you make lifelong relationships, and you ultimately become more profitable. Connection is much more than pushing a message out there and hoping it sticks. Connection is about listening to your prospects and learning as much as you can about your customers.

How are you connecting with your audience?

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at:BulletPointBranding.com | info@BulletPointBranding.com

   

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Making it Creative! | Bullet Point Branding

Making it Creative! | Bullet Point Branding

Making it Creative

A few weeks back we offered up some easy ways to make your content stand out and insure it is retained with our: 3 Ways to Create Successful Content post. So today we wanted to dive deeper into what makes information "Creative"?

When approaching anything Social Media these days you are always geared toward one thing, going viral. You might be thinking nah I just want to reach my audience and have them buy my product. Or you might say I am just looking to increase my fans or likes but I don't need millions of hits. Well um don't look now but that is what going viral is all about!

The ultimate goal is to get shared, and get shared a lot! What is the best way to help you go viral? Making your content "CREATIVE"!! 

Being creative separates your brand from just another article producing company. Being creative allows you to have fun with your methods of delivery and really utilize all sorts of different techniques and platforms.

Here are a few awesome ways to make your content CREATIVE:

Use emotion - making people laugh, cry, get angry, and inspired will absolutely increase sharing potential.

Use different platforms - podcasts, videos, INFOGRAPHICS, eBooks, webinars, and photos.

Go Guerrilla - have an event and use a flash mob, have someone popping out of a trash can scaring people at a luncheon, crash tailgating events with a stilt character just get it on video and turn it into gold.

What are ways you have used to be creative and have given you success?

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

   

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Making it Consumable | Bullet Point Branding

Making it Consumable!

Last post we offered up some easy ways to make your content stand out and insure it is retained with our: 3 Ways to Create Successful Content post. So today we wanted to dive deeper into what makes information "Consumable"?

Making it Consumable

Does this sound like you?

Everyday you are bombarded with techniques, tips, re tweets and other intrusions telling you how to market your brand and it can really be information overload. They tell you things like try this tip, you need to be doing this right now, your competitors are doing X,Y& Z are you. 

It can all be extremely overwhelming and nerve racking. You feel like you have to do everything other "Gurus" are pushing down your throat to stay ahead of the pack but really it just incites a panic attack that makes you feel like you will never be able to keep up.

What Do You Want?

Well lets take a step back for a minute and really look at what you want to accomplish.

• Do you want to introduce people to your brand or product?
• Do you want to create a sales funnel to harvest the potential in your existing clients?
• Do you want to create amazing content to solidify your brand's position in the industry?

To accomplish any of these goals you need to break down the steps and processes you already know. Then you need to create content in easy to digest bite size pieces. 

Your customers will thank you for the layman's terms, they will continue to gobble up the well thought out morsels of information and they will eagerly await your next problem solving contribution to their world.

What We Think ...

We here at Bullet Point Branding suggest giving 3-5 servings of information at a time. This creates a "Consumable" product or article or email, whatever you are developing. It will assure your audience that you care about their problems but also their time and it will set you apart from the info overload interference of your competitors. 

When you make it "Consumable" it leads to digestion and eventually repeat business. 

How can you make your information "Consumable"?

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at:BulletPointBranding.com | info@BulletPointBranding.com

   

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3 Ways to Create Successful Content | Bullet Point Branding

3 Ways to Create Successful Content

If you are looking to start a brand awareness campaign and would like to know where to get started, read on for the:

3 Ways to Create Successful Content

When I evaluate any content that will end up in one of my brand awareness campaigns I focus on three core elements. We call them the three C's here at Bullet Point Branding. The material must be Consumable, it must be Creative, and it must Connect.

1. Lets start with he first C - Consumable.

This point is pretty much the founding core of our business. People are suffering from information overload these days and everything has become so tech heavy that everyday business managers and employees are not getting the meat of the material. 

Your content has to be Consumable it must be broken down into easily digested chunks or bullet points and it has to have the ability to be retained.

2. Let's move on to the next C - Creative.

This is a no brainer these days. If your content is not Creative it will not get shared, it will not be indexed or downloaded it will be ineffective. 

Making your content Creative give you an edge over your competition because people will want to see what comes next and they will want their peers to partake in your material. Creativity increases your chances of going Viral and that is gold!

3. The last C - Connect.

Being able to Connect to your audience, your prospects, your customers is really what marketing is all about. Your brand is going to flourish if Connect on a deeper level than just pushing your product down people's throats. 

If you take the time to engage your community and find out their wants and needs instead of fooling them with trickery you are going to be able to see a huge difference in the way everyone associates your product.

Keep in mind marketing is changing but the foundation of building relationships is not. Water those seeds and nurture those prospects. Engage your audience by "Making it Consumable", "Making it Creative", & "Making it Connect"!

Don't suffer from Social Media Overload!

Social Media Overload | BulletPointBranding.com

http://bulletpointbranding.com

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at:BulletPointBranding.com | info@BulletPointBranding.com

   

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5 Digital Tools To Boost Your Brand | Bullet Point Branding

5 Digital Tools To Boost Your Brand

5 Digital Tools To Boost Your Brand  

Every good brand has a few hacks on how they stay at the top of the mountain. In this post we look at just a few of those hacks that you can grab and start to use immediately in your business.

You do want to be like the good brands don't you?

1. Social Bookmarking:

Look at Pinterest they have been unstoppable this year pounding out their place in the Social Media Universe. They just became the #3 Most used Social Media site (behind Facebook & Twitter). And StumbleUpon gets 17+ million monthly visitors your brand needs to be there.

2. F-Commerce:

F-Commerce is Facebook Commerce for those of you who do not know. It is reported that almost 25% of internet time is spent on Facebook! Facebook uses the power of trusted friend to build credibility and have brands sell their products.

3. Digital Coupons:

Coupon codes available online means your customers don't have to wait for Sunday for the sales! Get direct access to potential customers through online sites and advertising.

4. Mobile Photo Sharing:

Think Instagram and Flickr. These types of sites give behind the scenes access and instant interaction to fans and consumers. It brings brands to a new level of comfort and becomes more personal.

5. Gamification:

Engaging people while they are playing hits on so many different levels. It will solidify your brand as a key player and associate your brand with good times!

Here is a BONUS 6th Tool the awesome INFOGRAPHIC:

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at:BulletPointBranding.com | info@BulletPointBranding.com

   

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6 Quick Tips To Jump Start Your Brand's Social Media Campaign | Bullet Point Branding

6 Tips To Jump Start Your Brand's Social Media Campaign

6 Tips To Jump Start Your Brand's Social Media Campaign

Whether you are an in-house Social Media Manager for your company or a Social Media Solutions Consultant freelancing out to multiple companies, one thing remains the same ... you have to have a strategy for your social media campaign!

Everybody has different opinions on where to start and how to approach the Social Media Campaign and that is fine it does not matter where or how you start. What matters is that you start ... NOW!

So here are Bullet Point Branding Group's basic Social Media Campaign steps there are 6 of them. They are listed in the chronological order the way we perform them.



1. Assess what has been done already.

• Does the company have social media accounts in place? Are they set up to convey a uniform brand awareness approach? Are they on the right social media sites (the one's that there target audience are on)?

2. Take a peek at what the competition is doing.

• Research what social media sites the competition are on or not on. Monitor the industry specific keywords ( use sites like Hootsuite or Radian6 ) along with the competition's name and see if there are complaints or compliments. See how you can do things better and more authentic.

3. Set goals.

• Some of you might be thinking that this should be step #1 and that is fine if you want to do it first this is not the Social Media Campaign Bible (we do our homework first). When ever you do this step make sure the goals are specific and clear. 

• Do you just want better brand awareness? Do you want to increase customer acquisition? Do you want to engage your community and increase customer retention? Do you want more e-commerce transactions? The list goes on and on just be specific and clear.

4. Develop creative, engaging content to be distributed through the correct social media platforms.

• Ex. if your company is a resort destination and no one is monitoring Trip Advisor that is a problem! Make sure your promoting through cross platform marketing as well to help solidify your presence on your social media channels.

5. Execute the strategy and make sure you are constantly tweaking and adjusting your material.

• Use crowd sourcing techniques to see what your audience and customers are saying, what they care about and what they do not care care about.

6. Monitor and report on your ROI (Return On Investment).

• The sites mentioned above (  Hootsuite or Radian6 ) make life so much easier. Create reports and spreadsheets to help you stay organized and informed.

Just remember a Social Media Campaign is a constant work in progress. Techniques change when new productivity applications are updated. When technology evolves and makes monitoring easier you have to adapt and go along for the ride. It doe not matter how you start but start NOW! 

Keep learning through all of the new eBooks and video tutorials available and you will keep your company's brand light years ahead of the competition! If you have any other steps or comments/questions I would love to hear them.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

   

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Why is my Facebook app so slow? | Bullet Point Branding

Mobile FB App | Bpb

Why is my Facebook app so slow?

Could Mobile Facebook App Jeopardize the Whole Company?

Everyone loves Facebook I get it (okay maybe I shouldn't say everyone but at least 800+ million of us do anyway). What I don't get is this, in a web 2.0 age of lightning fast service and devices how come it still takes forever to open, load and then update my profile or news feed on the official Facebook Mobile App for my iPhone (Shout Out)?

Do you think that a user should have to remove all the other applications running or delete and reinstall the app just to shave off a few seconds of the eternity it takes to be ready for use? I wonder how many status updates out there sound like this: "Well I had something cool to share but I forgot what it was now." How much information have we lost due to this slowness disease?

Consumers may or may not leave the social network giant all together because the app runs slow but is it not worth it for Facebook to at least make sure they stay atop the food chain with amazing products that run like a well oiled machine?

I'm not being overly dramatic and saying I am never using Facebook again but I would love to be able to open the app and have it run with in a second or two just like all my others. Should I give them some slack because the network is so big that it might take a extra time to open due to all the members, or does that have nothing to do with it?

I would love to hear from others who have my concerns please let me know!

Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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