Making it Connect | Bullet Point Branding

Making it Connect | Bullet Point Branding

Do you have Triple A for your Brand?

A few weeks back we offered up some easy ways to make your content stand out and insure it is retained with our: 3 Ways to Create Successful Content  post. So today we wanted to dive deeper into our last tactic, what makes information "Connect"?

Regardless of what anyone says the bottom line is this: 

"Marketing is about Connection". 

If you can connect to your consumers at a personal level you will have their attention for a long time. Marketing should be geared towards your customers emotions, their needs will never trump their wants so what better way to engage them than through connection?

In social media connecting is all about being present and authentic in your campaigns. Social media has made it possible for people to express whats on their minds the minute they think about it. Your customers or prospects have the ability to start an online discussion about the likes and dislikes of your company or product. You need to be monitoring the web for specific keywords and phrases that allow you to diffuse or capitalize on the situation at hand.

If the conversation is good you want to capture that excitement and use it in promotions and testimonials. You want to engage your patrons through immediate thankfulness ( is that a word? ) and appreciation. It shows your community that you are listening to them and value their opinions. You can also find out the things you are doing right and keep going down those paths.

If the discussions are negative you want to be able to fix the situation as soon as it happens to avoid further damage to your brand. Here at Bullet Point Branding we have a protocol we use when monitoring a company online and we come across a potentially negative comment or post:

We Acknowledge, Apologize, and Amend. 

The exact policy is preset with the company at the beginning of our relationship but those three actions are vital to keeping your customers satisfied. We call them the "Triple A's of Engagement" you can call them what you want just make sure you are using them!

When you connect with your audience it solidifies your bond with them. You gain their trust, you make lifelong relationships, and you ultimately become more profitable. Connection is much more than pushing a message out there and hoping it sticks. Connection is about listening to your prospects and learning as much as you can about your customers.

How are you connecting with your audience?

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at:BulletPointBranding.com | info@BulletPointBranding.com

   

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3 Ways to Create Successful Content | Bullet Point Branding

3 Ways to Create Successful Content

If you are looking to start a brand awareness campaign and would like to know where to get started, read on for the:

3 Ways to Create Successful Content

When I evaluate any content that will end up in one of my brand awareness campaigns I focus on three core elements. We call them the three C's here at Bullet Point Branding. The material must be Consumable, it must be Creative, and it must Connect.

1. Lets start with he first C - Consumable.

This point is pretty much the founding core of our business. People are suffering from information overload these days and everything has become so tech heavy that everyday business managers and employees are not getting the meat of the material. 

Your content has to be Consumable it must be broken down into easily digested chunks or bullet points and it has to have the ability to be retained.

2. Let's move on to the next C - Creative.

This is a no brainer these days. If your content is not Creative it will not get shared, it will not be indexed or downloaded it will be ineffective. 

Making your content Creative give you an edge over your competition because people will want to see what comes next and they will want their peers to partake in your material. Creativity increases your chances of going Viral and that is gold!

3. The last C - Connect.

Being able to Connect to your audience, your prospects, your customers is really what marketing is all about. Your brand is going to flourish if Connect on a deeper level than just pushing your product down people's throats. 

If you take the time to engage your community and find out their wants and needs instead of fooling them with trickery you are going to be able to see a huge difference in the way everyone associates your product.

Keep in mind marketing is changing but the foundation of building relationships is not. Water those seeds and nurture those prospects. Engage your audience by "Making it Consumable", "Making it Creative", & "Making it Connect"!

Don't suffer from Social Media Overload!

Social Media Overload | BulletPointBranding.com

http://bulletpointbranding.com

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at:BulletPointBranding.com | info@BulletPointBranding.com

   

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5 Digital Tools To Boost Your Brand | Bullet Point Branding

5 Digital Tools To Boost Your Brand

5 Digital Tools To Boost Your Brand  

Every good brand has a few hacks on how they stay at the top of the mountain. In this post we look at just a few of those hacks that you can grab and start to use immediately in your business.

You do want to be like the good brands don't you?

1. Social Bookmarking:

Look at Pinterest they have been unstoppable this year pounding out their place in the Social Media Universe. They just became the #3 Most used Social Media site (behind Facebook & Twitter). And StumbleUpon gets 17+ million monthly visitors your brand needs to be there.

2. F-Commerce:

F-Commerce is Facebook Commerce for those of you who do not know. It is reported that almost 25% of internet time is spent on Facebook! Facebook uses the power of trusted friend to build credibility and have brands sell their products.

3. Digital Coupons:

Coupon codes available online means your customers don't have to wait for Sunday for the sales! Get direct access to potential customers through online sites and advertising.

4. Mobile Photo Sharing:

Think Instagram and Flickr. These types of sites give behind the scenes access and instant interaction to fans and consumers. It brings brands to a new level of comfort and becomes more personal.

5. Gamification:

Engaging people while they are playing hits on so many different levels. It will solidify your brand as a key player and associate your brand with good times!

Here is a BONUS 6th Tool the awesome INFOGRAPHIC:

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at:BulletPointBranding.com | info@BulletPointBranding.com

   

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6 Quick Tips To Jump Start Your Brand's Social Media Campaign | Bullet Point Branding

6 Tips To Jump Start Your Brand's Social Media Campaign

6 Tips To Jump Start Your Brand's Social Media Campaign

Whether you are an in-house Social Media Manager for your company or a Social Media Solutions Consultant freelancing out to multiple companies, one thing remains the same ... you have to have a strategy for your social media campaign!

Everybody has different opinions on where to start and how to approach the Social Media Campaign and that is fine it does not matter where or how you start. What matters is that you start ... NOW!

So here are Bullet Point Branding Group's basic Social Media Campaign steps there are 6 of them. They are listed in the chronological order the way we perform them.



1. Assess what has been done already.

• Does the company have social media accounts in place? Are they set up to convey a uniform brand awareness approach? Are they on the right social media sites (the one's that there target audience are on)?

2. Take a peek at what the competition is doing.

• Research what social media sites the competition are on or not on. Monitor the industry specific keywords ( use sites like Hootsuite or Radian6 ) along with the competition's name and see if there are complaints or compliments. See how you can do things better and more authentic.

3. Set goals.

• Some of you might be thinking that this should be step #1 and that is fine if you want to do it first this is not the Social Media Campaign Bible (we do our homework first). When ever you do this step make sure the goals are specific and clear. 

• Do you just want better brand awareness? Do you want to increase customer acquisition? Do you want to engage your community and increase customer retention? Do you want more e-commerce transactions? The list goes on and on just be specific and clear.

4. Develop creative, engaging content to be distributed through the correct social media platforms.

• Ex. if your company is a resort destination and no one is monitoring Trip Advisor that is a problem! Make sure your promoting through cross platform marketing as well to help solidify your presence on your social media channels.

5. Execute the strategy and make sure you are constantly tweaking and adjusting your material.

• Use crowd sourcing techniques to see what your audience and customers are saying, what they care about and what they do not care care about.

6. Monitor and report on your ROI (Return On Investment).

• The sites mentioned above (  Hootsuite or Radian6 ) make life so much easier. Create reports and spreadsheets to help you stay organized and informed.

Just remember a Social Media Campaign is a constant work in progress. Techniques change when new productivity applications are updated. When technology evolves and makes monitoring easier you have to adapt and go along for the ride. It doe not matter how you start but start NOW! 

Keep learning through all of the new eBooks and video tutorials available and you will keep your company's brand light years ahead of the competition! If you have any other steps or comments/questions I would love to hear them.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

   

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Unsubscribe From My Newsletter and Unfollow My Tweets, Please! | Bullet Point Branding

Unsubscribe From My Newsletter!

Unsubscribe from me Please!

I know it might sound crazy but I want people to unsubscribe from any and all posts, newsletters, email blasts and social media sites I create.

Don't get me wrong I want my community to be involved in what I have to say but I do not want people to sign up for something the are not going to be an active member of.

A lot of potential customers or clients maybe even peers are signing up for lists if they liked one particular post but then they just lurk in the background and don't contribute. They don't really want to be a part of something bigger.

I want involvement. I want discussion.

I have been guilty of list subscribing and not contributing as well, but now I have been purging my lists, twitter followers and actual people in my life (surprisingly, that one is a little easier then the others) that don't have value and don't contribute to a better community.

I have also made goals of being more active in blogs, Facebook, Twitter, & other social media sites, as well as in my profession life. And I think the keys to being successful and achieving these goals lies in the shedding of excess and getting back to the basics.

Stop stretching yourself so thin and trying to be everything to everyone, and start becoming passionate about something and contribute creatively and frequently!







Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

Or you can subscribe to the mail list if you want (haha)

   

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To Post Attended or UnAttended? That is the question. | Bullet Point Branding

To Post Attended or UnAttended?

Should You Post UnAttended?

How do you measure your ROI (Return On Investment) in social media? Is it the number of followers you have on Twitter? Is it the number of Facebook friends that like your page because you ask them too?

Social Media is changing the way that everyone does business that's nothing new but what does it really mean to someone when you connect with them on a site? It means they value what you have to offer, they value your brand, and they value your opinion. So many companies are doing too little or too much when it comes to a Social Media presence and it is quite frankly getting lost in the masses.

If I blast an UnAttended tweet or post to all my followers and friends about my latest product or service and then do not have someone to reply and field any questions customers may have, what is the point of engagement at all? Or if I only post one day a week because that's all the time I have to do it am I really using Social Media as a marketing tool? Are my customers really getting my message?

The truth is being present and being authentic are two of the most powerful tools in any company or brand's Social Media arsenal. Having a voice to discuss and engage you target audience and community makes people feel special, (especially if you are a huge company or a popular brand) it gives them a connection with you on a more intimate level which allows your sales funnel to function better because they feel they are getting tremendous value! Everyone knows someone that is on cloud nine because a big brand or celebrity has retweeted or replyed to them, that is awesome word of mouth marketing working for you.

So use Social Media to connect make it social and keep it simple. Be present and available to discuss your value immediately and reap the rewards for a long time to come.

Bryan Fulton is the Founder and CEO of  Bullet Point Branding  email them at: info@BulletPointBranding.com

   

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