The buying cycle.It is an emotional, sometimes irrational space that can be extremely lucrative or a complete misfire.
When you think of the buying cycle online most people think of one and done, we got someone to buy something, YAY! The smart marketers like the fine folks over at Facebook know that a single purchase is only the tip of the iceberg.
Check out this article that has been re-blogged to help you wrap your brain around the process of maximizing the buying cycle using Facebook's powerful tools.
(Click the link below for the original article)
1. Find new customers -with link ads
Companies drive traffic from Facebook to specific product pages on their website using link ads.
2. Re-target website visitors -with Website Custom Audiences
They then follow up by serving ads for products those people have viewed or added to their shopping carts.
3. Track purchases -with conversion tracking
A conversion pixel tracks the number of purchases coming from Facebook, so they can optimize ad spend and ROI.
Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!
To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com