Instagram Gets Ads | Bullet Point Branding

Instagram Gets Ads

Not since the news of Instagram getting video has there been so much buzz around the photo themed Social Media juggernaut.

Reps from Instagram recently told the Social Examiner:

Instagram ads will be available to advertisers of all types later this year. We are currently testing self-serve buying interfaces and APIs with a small group of partners, and we expect to make them more widely available over the coming months.

In an article recently published by BusinessInsider.com-

Before, buying Instagram ads was an exceptional case in the media plan that required contacting an Instagram sales representative directly. That meant Instagram advertising was mostly limited to those willing to make big investments in both budget and time. Starting soon all advertisers can plan Instagram campaigns alongside their other digital ads and cross-promote, plan, and monitor their Instagram marketing activity — including photos that aren't paid-for ads — across other social networks, all in a self-serve fashion, using third-party platforms.

Last week Adweek reported the following-

The Instagram Ads API Partner program launched Tuesday, with launch partners including:

Ampush, Brand Networks, 4C, Kenshoo, Nanigans, Salesforce Marketing Cloud, SocialCode, & Unified

We can not wait until later this year when we can start running ads on Instagram for our social media and PPC clients. Our clients are going to be able to now capitalize on a much broader and different (read mostly younger) demographic. 

We can only hope that the sponsored ads for Instagram are as effective as its parent company Facebook's advertising platform. Awesome Facebook-esq tools like the power editor would be a welcome gift for digital marketers everywhere.

Ready or not Instagram ads are coming, if your company would like to capitalize on Instagram ads and/or other types of social media advertising give Bullet Point Branding a shout today! We'll do them for you and/or with you.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business email them at:info@BulletPointBranding.com

   

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Are You Searching "How To" On You Tube? | Bullet Point Branding

More than 100M hours of how-to content have been watched in North America so far this year.

For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task. See how brands like Home Depot and M·A·C are using mobile video to reach people in these 'I-want-to-do' micro-moments.

- From Bullet Point Branding -

As a single dad I know I have searched up tons of "How To" parenting videos on You Tube. As a Digital Marketer I have searched up my fair share of "How To" software and marketing videos as well.

Its like my college or my official continuing education sessions that are free and delivered by a push of a button. "How To" searches seem to be growing at a furious pace which is great news for DIY'ers and bad news for Institutions of Higher Learning.

"How To" videos are also a great way to increase your brand's authority on a subject. Here are 3 tips on "How To" capitalize on this ever growing content resource.

• Keep a list of all the questions that clients, customers or anyone else ask you or your company when they call customer service.

• Find out when people tend to search for answers to questions about your products or services the most, like times of day, month or year.

• Make your videos easy to find by adding descriptive titles, details, and relevant tags to each video.

If you keep these 3 tips in mind when producing "How To" videos for your products or business you will be offering great content to your customers, answering their questions and gaining amazing SEO all at one time. Keep the content relevant and keep engaging your audience!

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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5 Tips On How To Write Great Facebook Posts | Bullet Point Branding

Great Facebook Posts

The best Facebook posts are usually measured by vanity. For people to think the Facebook post is great they look at the numbers for the following: Likes, Shares, & Views.These are not the only factors that go into a great Facebook post but lets start with them and see how you can actually achieve some truly great engagement.

5 Tips On How To Write Great Facebook Posts:

-Tip 1- Provide valuable info. 

People engage alot more with posts that have information they find valuable so give great content.

-Tip 2- Provide a link. 

Facebook has amazing power as a lead generator but you have to give your audience a place to go so you can harvest their info or continue the conversation.

-Tip 3- Use a photo. 

Facebook posts that use a photo have the highest engagements. I recommend using Canva.com they have amazing templates and its all plug and play. If you opt to do use something else just remember the best size for a Facebook post photo is 800 x 600 pixels.

-Tip 4- Engage with your community. 

If you are going to post then you have to continue to monitor and interact with your audience. Businesses that interact with their customers on Social Media usually see customers spending 20-40% more with them.

-Tip 5- Think mobile. 

It is no secret that mobile is forging stronger into the future everyday. 78% of all Facebook usage in the US is from mobile. You have start optimizing your posts for the mobile platform.


Your fans, customers and or clients want your valuable information. Remember these 5 tips and your Facebook posts will be getting lots of great engagement. Social media is a conversation so treat it like a friendship and watch your business grow!

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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Targeting every stage of the buying cycle 3 Quick Tips | Facebook For Business | Bullet Point Branding

The buying cycle. 

It is an emotional, sometimes irrational space that can be extremely lucrative or a complete misfire.

When you think of the buying cycle online most people think of one and done, we got someone to buy something, YAY! The smart marketers like the fine folks over at Facebook know that a single purchase is only the tip of the iceberg.

Check out this article that has been re-blogged to help you wrap your brain around the process of maximizing the buying cycle using Facebook's powerful tools.

(Click the link below for the original article)

Are you targeting every stage of the buying cycle? 

1. Find new customers -with link ads

Companies drive traffic from Facebook to specific product pages on their website using link ads.

2. Re-target website visitors -with Website Custom Audiences

They then follow up by serving ads for products those people have viewed or added to their shopping carts.

3. Track purchases -with conversion tracking

A conversion pixel tracks the number of purchases coming from Facebook, so they can optimize ad spend and ROI.

See how you have been missing the other key steps in the buying cycle? If you are in need of some creative Facebook ads done for you and or Re-targeting & Conversion Tracking, give Bullet Point Branding a shout today!

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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Instagram Gets Video | Bullet Point Branding

Instagram Gets Video | BpB Blog

Instagram Steps Into The Video Ring! 

Now you can get 15 seconds of fame.

Well at least Internet fame. Instagram released an update today that allows users to capture and share up-to 15 seconds of video content. This is a move that has been largely anticipated since the explosion of the video app powerhouse Vine stepped onto the social media platform stage.

Instagram gets video just in time for the summer, which will no doubt give the creative arm of the Facebook squad ton's of clips of scantily clad web models pushing various ads and products in new fun viral ways!

Just this month Vine had surpassed Instagram in a few areas one of which being shares on Twitter and downloads on Google Play. This was not going to go unnoticed so it is no surprise that we have a new entry into the video ring with Instagram Video.

Here is the official word from the Instagram.com Blog:

Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.

Today, we're thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you'll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You'll also find that we've added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you'll also be able to select your favorite scene from what you've recorded as your cover image so your videos are beautiful even when they're not playing.

We're excited to see what the community will bring to video, whether it’s your local cafe showing you just how they made your latte art this morning or an Instagrammer on the other side of the world taking you on a tour of their city, a mother sharing her joys in parenting as her children laugh and play or your favorite athlete taking you behind the scenes.

So what does this mean for your content? Nothing’s different from photos. We're still committed to making sure you have control over all of your content. Only the people who you let see your photos will be able to see your videos. And as with photos, you own your videos. You can learn more about Video on Instagram—including our new Cinema feature—by visiting the Instagram Help Center.

We can't wait to see what you’ll create.
Kevin Systrom
Co-founder, Instagram

Check us out on these channels below:

Instagram.com/BryanDangerous

User Name: BryanDangerous

  

Should YouTube be worried? 

Tell us your thoughts below.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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