Making it Creative! | Bullet Point Branding

Making it Creative! | Bullet Point Branding

Making it Creative

A few weeks back we offered up some easy ways to make your content stand out and insure it is retained with our: 3 Ways to Create Successful Content post. So today we wanted to dive deeper into what makes information "Creative"?

When approaching anything Social Media these days you are always geared toward one thing, going viral. You might be thinking nah I just want to reach my audience and have them buy my product. Or you might say I am just looking to increase my fans or likes but I don't need millions of hits. Well um don't look now but that is what going viral is all about!

The ultimate goal is to get shared, and get shared a lot! What is the best way to help you go viral? Making your content "CREATIVE"!! 

Being creative separates your brand from just another article producing company. Being creative allows you to have fun with your methods of delivery and really utilize all sorts of different techniques and platforms.

Here are a few awesome ways to make your content CREATIVE:

Use emotion - making people laugh, cry, get angry, and inspired will absolutely increase sharing potential.

Use different platforms - podcasts, videos, INFOGRAPHICS, eBooks, webinars, and photos.

Go Guerrilla - have an event and use a flash mob, have someone popping out of a trash can scaring people at a luncheon, crash tailgating events with a stilt character just get it on video and turn it into gold.

What are ways you have used to be creative and have given you success?

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

   

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3 Ways to Create Successful Content | Bullet Point Branding

3 Ways to Create Successful Content

If you are looking to start a brand awareness campaign and would like to know where to get started, read on for the:

3 Ways to Create Successful Content

When I evaluate any content that will end up in one of my brand awareness campaigns I focus on three core elements. We call them the three C's here at Bullet Point Branding. The material must be Consumable, it must be Creative, and it must Connect.

1. Lets start with he first C - Consumable.

This point is pretty much the founding core of our business. People are suffering from information overload these days and everything has become so tech heavy that everyday business managers and employees are not getting the meat of the material. 

Your content has to be Consumable it must be broken down into easily digested chunks or bullet points and it has to have the ability to be retained.

2. Let's move on to the next C - Creative.

This is a no brainer these days. If your content is not Creative it will not get shared, it will not be indexed or downloaded it will be ineffective. 

Making your content Creative give you an edge over your competition because people will want to see what comes next and they will want their peers to partake in your material. Creativity increases your chances of going Viral and that is gold!

3. The last C - Connect.

Being able to Connect to your audience, your prospects, your customers is really what marketing is all about. Your brand is going to flourish if Connect on a deeper level than just pushing your product down people's throats. 

If you take the time to engage your community and find out their wants and needs instead of fooling them with trickery you are going to be able to see a huge difference in the way everyone associates your product.

Keep in mind marketing is changing but the foundation of building relationships is not. Water those seeds and nurture those prospects. Engage your audience by "Making it Consumable", "Making it Creative", & "Making it Connect"!

Don't suffer from Social Media Overload!

Social Media Overload | BulletPointBranding.com

http://bulletpointbranding.com

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at:BulletPointBranding.com | info@BulletPointBranding.com

   

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