Wednesday, April 18, 2012

Making it Consumable | Bullet Point Branding

Making it Consumable | Bullet Point Branding
Making it Consumable!

Last post we offered up some easy ways to make your content stand out and insure it is retained with our: 3 Ways to Create Successful Content post. So today we wanted to dive deeper into what makes information "Consumable"?

Making it Consumable

Does this sound like you?

Everyday you are bombarded with techniques, tips, re tweets and other intrusions telling you how to market your brand and it can really be information overload. They tell you things like try this tip, you need to be doing this right now, your competitors are doing X,Y& Z are you. 

It can all be extremely overwhelming and nerve racking. You feel like you have to do everything other "Gurus" are pushing down your throat to stay ahead of the pack but really it just incites a panic attack that makes you feel like you will never be able to keep up.

What Do You Want?

Well lets take a step back for a minute and really look at what you want to accomplish.

  • Do you want to introduce people to your brand or product?
  • Do you want to create a sales funnel to harvest the potential in your existing clients?
  • Do you want to create amazing content to solidify your brand's position in the industry?
To accomplish any of these goals you need to break down the steps and processes you already know. Then you need to create content in easy to digest bite size pieces. 

Your customers will thank you for the layman's terms, they will continue to gobble up the well thought out morsels of information and they will eagerly await your next problem solving contribution to their world.

What We Think ...

We here at Bullet Point Branding suggest giving 3-5 servings of information at a time. This creates a "Consumable" product or article or email, whatever you are developing. It will assure your audience that you care about their problems but also their time and it will set you apart from the info overload interference of your competitors. 

When you make it "Consumable" it leads to digestion and eventually repeat business. 

How can you make your information "Consumable"?

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them |


No comments:

Post a Comment

Chime in good, bad, agree or disagree. I want know what you think!