Making it Creative! | Bullet Point Branding

Making it Creative! | Bullet Point Branding

Making it Creative

A few weeks back we offered up some easy ways to make your content stand out and insure it is retained with our: 3 Ways to Create Successful Content post. So today we wanted to dive deeper into what makes information "Creative"?

When approaching anything Social Media these days you are always geared toward one thing, going viral. You might be thinking nah I just want to reach my audience and have them buy my product. Or you might say I am just looking to increase my fans or likes but I don't need millions of hits. Well um don't look now but that is what going viral is all about!

The ultimate goal is to get shared, and get shared a lot! What is the best way to help you go viral? Making your content "CREATIVE"!! 

Being creative separates your brand from just another article producing company. Being creative allows you to have fun with your methods of delivery and really utilize all sorts of different techniques and platforms.

Here are a few awesome ways to make your content CREATIVE:

Use emotion - making people laugh, cry, get angry, and inspired will absolutely increase sharing potential.

Use different platforms - podcasts, videos, INFOGRAPHICS, eBooks, webinars, and photos.

Go Guerrilla - have an event and use a flash mob, have someone popping out of a trash can scaring people at a luncheon, crash tailgating events with a stilt character just get it on video and turn it into gold.

What are ways you have used to be creative and have given you success?

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

   

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Making it Consumable | Bullet Point Branding

Making it Consumable!

Last post we offered up some easy ways to make your content stand out and insure it is retained with our: 3 Ways to Create Successful Content post. So today we wanted to dive deeper into what makes information "Consumable"?

Making it Consumable

Does this sound like you?

Everyday you are bombarded with techniques, tips, re tweets and other intrusions telling you how to market your brand and it can really be information overload. They tell you things like try this tip, you need to be doing this right now, your competitors are doing X,Y& Z are you. 

It can all be extremely overwhelming and nerve racking. You feel like you have to do everything other "Gurus" are pushing down your throat to stay ahead of the pack but really it just incites a panic attack that makes you feel like you will never be able to keep up.

What Do You Want?

Well lets take a step back for a minute and really look at what you want to accomplish.

• Do you want to introduce people to your brand or product?
• Do you want to create a sales funnel to harvest the potential in your existing clients?
• Do you want to create amazing content to solidify your brand's position in the industry?

To accomplish any of these goals you need to break down the steps and processes you already know. Then you need to create content in easy to digest bite size pieces. 

Your customers will thank you for the layman's terms, they will continue to gobble up the well thought out morsels of information and they will eagerly await your next problem solving contribution to their world.

What We Think ...

We here at Bullet Point Branding suggest giving 3-5 servings of information at a time. This creates a "Consumable" product or article or email, whatever you are developing. It will assure your audience that you care about their problems but also their time and it will set you apart from the info overload interference of your competitors. 

When you make it "Consumable" it leads to digestion and eventually repeat business. 

How can you make your information "Consumable"?

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at:BulletPointBranding.com | info@BulletPointBranding.com

   

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6 Quick Tips To Jump Start Your Brand's Social Media Campaign | Bullet Point Branding

6 Tips To Jump Start Your Brand's Social Media Campaign

6 Tips To Jump Start Your Brand's Social Media Campaign

Whether you are an in-house Social Media Manager for your company or a Social Media Solutions Consultant freelancing out to multiple companies, one thing remains the same ... you have to have a strategy for your social media campaign!

Everybody has different opinions on where to start and how to approach the Social Media Campaign and that is fine it does not matter where or how you start. What matters is that you start ... NOW!

So here are Bullet Point Branding Group's basic Social Media Campaign steps there are 6 of them. They are listed in the chronological order the way we perform them.



1. Assess what has been done already.

• Does the company have social media accounts in place? Are they set up to convey a uniform brand awareness approach? Are they on the right social media sites (the one's that there target audience are on)?

2. Take a peek at what the competition is doing.

• Research what social media sites the competition are on or not on. Monitor the industry specific keywords ( use sites like Hootsuite or Radian6 ) along with the competition's name and see if there are complaints or compliments. See how you can do things better and more authentic.

3. Set goals.

• Some of you might be thinking that this should be step #1 and that is fine if you want to do it first this is not the Social Media Campaign Bible (we do our homework first). When ever you do this step make sure the goals are specific and clear. 

• Do you just want better brand awareness? Do you want to increase customer acquisition? Do you want to engage your community and increase customer retention? Do you want more e-commerce transactions? The list goes on and on just be specific and clear.

4. Develop creative, engaging content to be distributed through the correct social media platforms.

• Ex. if your company is a resort destination and no one is monitoring Trip Advisor that is a problem! Make sure your promoting through cross platform marketing as well to help solidify your presence on your social media channels.

5. Execute the strategy and make sure you are constantly tweaking and adjusting your material.

• Use crowd sourcing techniques to see what your audience and customers are saying, what they care about and what they do not care care about.

6. Monitor and report on your ROI (Return On Investment).

• The sites mentioned above (  Hootsuite or Radian6 ) make life so much easier. Create reports and spreadsheets to help you stay organized and informed.

Just remember a Social Media Campaign is a constant work in progress. Techniques change when new productivity applications are updated. When technology evolves and makes monitoring easier you have to adapt and go along for the ride. It doe not matter how you start but start NOW! 

Keep learning through all of the new eBooks and video tutorials available and you will keep your company's brand light years ahead of the competition! If you have any other steps or comments/questions I would love to hear them.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

   

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