How To Provide A 500% ROI With Just One Blog Post! | BpB Blog

How to get big ROI! | BpB Blog

Now that's how to get ROI! 

It is more like a 2500% ROI but no one would believe that from a little old Digital Marketing Agency like Bullet Point Branding!

About 4 months ago Bullet Point Branding wrote an original article for one of its clients All Star Talent, inc. They supply awesome entertainment and acts to festivals and productions all over the country but in May they have 2 huge outdoor "Bike Weeks" right in their own backyard, the fantastic seaside resort town of myrtle Beach SC.

They knew that some of the bigger motorcycle companies would be throwing some over the top events to draw the bikers into their lots and stores so in January they had Bullet Point Branding write them an article and press release titled "Myrtle Beach Bike Week Super Star Stunt Riders BOOKING NOW!" so that by the time the companies where looking for entertainment they would find the world class booking agency's blog post and be able to book top notch talent for their events.

How to get BIG ROI!

Not only did this workout the way it was planned (remember that little old 500% ROI) but it allowed All Star Talent, inc to passively position themselves as a problem solver while they eagerly awaited the start of their busy season (Memorial Day - Labor Day). They book entertainment for all of the major outdoor attractions in Myrtle Beach all summer long and these "Bike Weeks" fall literally right before their big boom in business, so they knew they would not have the time to actively market to the motorcycle companies due to all the last minute needs of their summer clients.

MB Bike Week Entertainment

These problem solving customized blog posts and press releases gave them the presence online needed for when the companies came calling at the last minute for their "Bike Week" events which happened just as planned.

A major motor cycle company called All Star Talent,inc after Googling the term "Myrtle Beach Bike Week Entertainment" and finding their blog post.

The company booked $2500 worth of entertainment from them which they keep $500 or 20% all from a blog post that cost them nothing because of the free trial they were under with us here at Bullet Point Branding (needless to say they ponied up for the full monitoring and content package offered by us).

To see how we calculated this awesome display of forethought and online SEO planning check out our blog post " What is ROI? | How do I calculate ROI? "

How have you provided tremendous ROI for your clients or other customers? Chime in down below in the comments section!

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.
Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

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What is ROI? | How Do I Calculate ROI? | Bullet Point Branding

What is ROI? | How do I calculate ROI? | BpB

ROI Means Return On Investment. 

How do I calculate ROI?

When dealing with any marketing you are going to need to know the end result of your efforts.

At the end of the day the big guy in the corner office is going to want a number that indicates how much profit or loss is issued for every dollar spent on a particular campaign.

In this video we will break down exactly what you will need in order to calculate that number and make everyone happy!

Return On Investment.

Here is a great screen shot of a page in the ebook that I learned this formula from. the folks over at Radian6 are pretty savvy, I would highly recommend signing up for their amazing content!

ROI Formula | Page from Radian6 e-book

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house.

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche!


To see what Bullet Point Branding can do for your business email them at: info@BulletPointBranding.com

   

Subscribe to our mailing list

   

   

   

   

6 Quick Tips To Jump Start Your Brand's Social Media Campaign | Bullet Point Branding

6 Tips To Jump Start Your Brand's Social Media Campaign

6 Tips To Jump Start Your Brand's Social Media Campaign

Whether you are an in-house Social Media Manager for your company or a Social Media Solutions Consultant freelancing out to multiple companies, one thing remains the same ... you have to have a strategy for your social media campaign!

Everybody has different opinions on where to start and how to approach the Social Media Campaign and that is fine it does not matter where or how you start. What matters is that you start ... NOW!

So here are Bullet Point Branding Group's basic Social Media Campaign steps there are 6 of them. They are listed in the chronological order the way we perform them.



1. Assess what has been done already.

• Does the company have social media accounts in place? Are they set up to convey a uniform brand awareness approach? Are they on the right social media sites (the one's that there target audience are on)?

2. Take a peek at what the competition is doing.

• Research what social media sites the competition are on or not on. Monitor the industry specific keywords ( use sites like Hootsuite or Radian6 ) along with the competition's name and see if there are complaints or compliments. See how you can do things better and more authentic.

3. Set goals.

• Some of you might be thinking that this should be step #1 and that is fine if you want to do it first this is not the Social Media Campaign Bible (we do our homework first). When ever you do this step make sure the goals are specific and clear. 

• Do you just want better brand awareness? Do you want to increase customer acquisition? Do you want to engage your community and increase customer retention? Do you want more e-commerce transactions? The list goes on and on just be specific and clear.

4. Develop creative, engaging content to be distributed through the correct social media platforms.

• Ex. if your company is a resort destination and no one is monitoring Trip Advisor that is a problem! Make sure your promoting through cross platform marketing as well to help solidify your presence on your social media channels.

5. Execute the strategy and make sure you are constantly tweaking and adjusting your material.

• Use crowd sourcing techniques to see what your audience and customers are saying, what they care about and what they do not care care about.

6. Monitor and report on your ROI (Return On Investment).

• The sites mentioned above (  Hootsuite or Radian6 ) make life so much easier. Create reports and spreadsheets to help you stay organized and informed.

Just remember a Social Media Campaign is a constant work in progress. Techniques change when new productivity applications are updated. When technology evolves and makes monitoring easier you have to adapt and go along for the ride. It doe not matter how you start but start NOW! 

Keep learning through all of the new eBooks and video tutorials available and you will keep your company's brand light years ahead of the competition! If you have any other steps or comments/questions I would love to hear them.

Author: Bryan Fulton is the Founder and CEO of Bullet Point Branding a company designed to deliver creative content and social media strategy to small businesses that do not have the time or manpower to effectively connect to their clients and customers through Social Media in house. 

Bullet Point Branding concentrates on giving your company an authentic social media presence and creating engagement throughout your niche! 

To see what Bullet Point Branding can do for your business visit / email them at: BulletPointBranding.com | info@BulletPointBranding.com

   

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